Sharpen Your Performance!
"Be An Extraordinary Marketing Leader" 
- How Complicated Marketing Destroys Profits...And What You Can Do About It
- McKinsey: "Pricing and the Industry Cost Curve"
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The Tiger Woods Brand...Fizzle or Sizzle once again?Once you get past the media hoopla and personal thoughts about the man, his becomes a classic case in brand recovery. Will he...or won't he? Here are some clues. READ MORE
Latest Trends In Advertising Media
Media spend continues to shift away from traditional mass media toward digital targeted media. It's all about content now and digital delivers flexibility and innovation like no other medium. - Online ad spending to increase 5.5% to $23.6 billion
- Network cable ad dollars projected up 3.6%
- Newspaper ad revenues to decline -9.2%
- following -25.7% drop in 2009
- Magazine ad revenues 2010 decline projected at -6.2%
- Ad supported cable networks revenues expected up 10%
This latest report from MediaWeek is the best report we've seen on media trends for 2010. READ MORE
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