Strategic Marketing Update - April 2010

complex math formula

 

  Secret Formula for Marketing Success

Sharpen Your Performance!

pdf download

Market Concept Testing - Guerrilla Style

All new white paper by HCLLC showing how to reduce market research costs.

pdf download

How Complicated Marketing Destroys Profits - And What To Do About It

Overly complex marketing drains profits rapidly and the financial damage is often hard to locate because it hides in accounting buckets like variances, inventory, overhead and others. Read this paper to find out how to diagnose it, find the damage and fix it.

Ways To Keep Up With Us

Twitter, Harris Consulting

 

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Marketing Costs In Downward Trend

The best kept secret in marketing today (you won't hear this from your agencies!) is the remarkable downward trend in marketing costs. Rapid improvements in marketing technology combined with an incredibly talented mobile marketing workforce are driving down marketing labor costs at a steady rate. Many marketing departments could be shaving a third or more off current costs with key marketing technologies, especially when combined with a huge and talented mobile workforce. READ MORE

 

peking duck on platter

The recipe for peking duck calls for a lot of labor, which makes it expensive. In marketing the labor component is shrinking.

Social Media Marketing Gets Easier

Media spend continues to shift away from traditional mass media toward digital targeted media, especially social media. It's all about content now and digital delivers flexibility and innovation like no other medium. READ MORE
 
social media confusion
 
 Social media marketing is making us all bug-eyed

TALENT CORNER

We enjoy connecting our clients with great talent.

 Professionals

Lea Petersen, Domestic & International Marketing

Bilingual marketing professional with fluency in English, French and knowledge of German and Spanish. Over five years experience in sales and marketing in a domestic and international capacity. RESUME

Dean Raby, Digital Design Engineer

Marketing savvy digital design engineer, with the proven ability to provide innovative engineering solutions for a variety of customer requirements. RESUME

 

Rady MBA Students (internships)

Andrew Harris

"Currently completing my first year at the Rady School of Management (UCSD) I am particularly interested in operational strategy, business development, information technology, and/or marketing internships in management consulting or biotechnology / pharmaceuticals." RESUME

Ali Assidian

"As an MBA student with an electrical engineering background, I am interested in working in renewable energy, clean-tech industry and technology field." RESUME


Juan Mier

"Although my career to date has been in corporate finance, marketing is now highly appealing and it is the direction into which I want to steer my career path. RESUME

 

New client signups in April for outsourced marketing packages receive additional services worth $6,500...Free