It’s all about the marketing tech….
Current marketing chiefs say they need more tech skills and knowledge themselves.
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Seth’s latest – A hundred little things
Seth Godin: “This turns out to be the secret of just about every really successful enterprise.”
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Marketing’s perfect storm
Tweet According to a newly released survey, 73% of CEOs believe marketing lacks credibility. That certainly matches what I’ve seen. There’s been plenty of recent articles on how marketing lost its seat at the corporate roundtable. The gist of all of them is that marketing can’t prove what it’s worth…period. Knowing full well that there [...]
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