Harris Consulting Services

Pinpoint New Profits

Profits are all around you. They often hide in your customer lists, your pricing strategy, new products and extensions, over complexity in marketing and countless other places. Many businesses have been jumping through hoops trying to keep the profits they have and not paying enough attention to profits they could have.

Interpret Market Forces

When you think of market forces do you think of Michael Porter’s work? Good…that’s a sign of intelligence. Yet the world has changed considerably since Porter created his game-changing strategy model, which was based mostly on industrial revolution stuff. We’re now in a new revolution where one symptom is global flattening brought on by ever accelerating leaps in communications technology. So there’s a few more market forces at work these days. Do you know what they are and what they mean to your profits?

Reach An Audience

A picture is worth a thousand words:

Convert Prospects

How do you spell profits? C-O-N-V-E-R-S-I-O-N.

It used to be said that your whole organization needed to be marketers.

Now it’s said that your whole organization needs to be conversion experts. There are thousands of conversion techniques. How do you choose?

Describe The Customer

Who’s your first tier customer? Second tier? Third tier and beyond? What are they thinking today? What might they buy today? Will it be from you or someone else?

Describe The Competition

If the aforementioned customer is looking at your competitors as substitutes for you, what do they see? If you’re ready to take a competitor out, what are their weaknesses against which you can leverage your strengths?

Accelerate Innovation

Everyone talks a good game about innovation, but few make the grade unless they happen to stumble into the #1 spot in a nascent market. Think YouTube for instance. Want to learn how to think innovative? Read this case study on Apple. Then give us a call.

Customer Strategy & Marketing

• Market opportunity assessments
• Market concept testing
• Marketing plans, budgets, risks & measurements
• Social media and internet marketing strategies
• Content and conversion strategies, creative direction
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Marketing Yield Improvement

• marketing people
• marketing processes, tools and technology
• getting along with sales, R&D and manufacturing
• outsourced and distributed workforce
• marketing operations
• marketing turnarounds
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Business Unit Strategy

CEOs and business unit leaders insist on a competitive strategy that yields share-of-customer and sustainable profits. Superb strategy is making choices that carry a high probability of improving a piece of the business, thus increasing profits. This all depends on the strengths and weaknesses of the company’s core offering(s), the strengths and weaknesses of each function in the company, the competition’s strengths and weaknesses and trends in technology, people and your industry.

That’s a lot of data. We find it, gather it and make sense of it using intelligent software tools. We will quantify and highlight risks, strategic opportunities and corresponding probablities of success. This is an essential exercise for the executive team in achieving swift, productive corprate strategy sessions. READ MORE

An interim CMO can jump-start a sagging marketing program, help you find and invest in new markets or just serve as a placeholder during a search. You gain multi-industry, in-the-trenches expertise while avoiding additional overhead and headcount. READ MORE