Blocking and tackling begins with the marketing plan.
Because every competitive environment has hundreds of dynamic variables it is critical that marketing not waste company resources on poor marketing bets. Without a marketing plan your company will waste money.
A marketing plan can't be described on a web page.
Today we have hundreds of marketing channels, so there are no quick methods of creating or updating a marketing plan. If you're doing it yourself plan to spend at least a hundred hours researching, interviewing, calculating, refining, confirming and writing your plan.
Project Deliverables:
- A well thought out market strategy in language your company understands and appreciates (conversions and sales)
- Current and anticipated threats to the company's market position
- Current and anticipated opportunities that the company can reasonably expect to address
- A 12-month rolling calendar of marketing activities and corresponding budget
- Click here for sample of work
Our Methodology:
- We will include one person from each function in your organization to create balance and integration
- We'll use an off-the-shelf, easy to use marketing plan software (such as Marketing Plan Pro) and add pages, charts and matrices as needed.
- We'll gather and review existing data about your marketplace, your competitors and your anticipated costs of marketing including internal and external. Where numbers are missing we'll create models to fill in those blank spaces with close approximations.
- We will quantify your competitors' strengths and weaknesses using competitive analysis techniques found in Market Concept Testing...Guerilla Style!
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We'll use the results to show you:
- the trends in your industry
- what's driving those trends
- how your company is addressing the trends
- how your competitors are addressing the trends
- how your company could be addressing the trends to increase profits