Marketing Costs Dropping - April 2010 Newsletter
Posted by Mike Harris on Fri, Apr 09, 2010 @ 01:54 PM
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Marketing Costs Dropping Like A Stone
The best kept secret in marketing today (you won't hear this from your agencies!) is the remarkable downward trend in marketing costs. Rapid improvements in marketing technology combined with an incredibly talented mobile marketing workforce are driving down marketing labor costs at a steady rate. Many marketing departments could be shaving a third or more off current costs with key marketing technologies, especially when combined with a huge and talented mobile workforce. READ MORE
The recipe for peking duck calls for a lot of labor, which makes it expensive. In marketing the labor component is shrinking.
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Social Media Marketing Gets Easier
Media spend continues to shift away from traditional mass media toward digital targeted media, especially social media. It's all about content now and digital delivers flexibility and innovation like no other medium. READ MORE
Social media marketing is making us all bug-eyed
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