Strategy, Marketing, Consumer
Assistant Professor of Marketing, Rady School of Management at UCSD
San Diego, California
Dr. Amir is Assistant Professor of Marketing at The Rady School Of Management at UCSD. He is a recognized expert in consumer choice and reasoning.
Dr. Amir received his Ph.D. in management science and marketing from Massachusetts Institute of Technology’s Sloan School of Management in 2003. While completing his doctorate he held the AMA Sheth Doctoral Consortium Fellowship, the CS Holding Fellowship and the Walter A. Rosenblith Fellowship. He also received several research awards from the Marketing Science Institute for his work on consumer choice and reasoning. Prior to coming to UCSD, he was an assistant professor of marketing at Yale University.
Dr. Amir’s research focuses on using psychological and economic principles to identify successful strategies in different consumption environments. He investigates pricing issues and the dynamics of preferences in the market. He also investigates different consumer decision-making mechanisms and their influences on the offline and online marketplaces. Dr. Amir teaches marketing courses for the FlexMBA and Full-Time MBA programs.
Prior to beginning his academic career Dr. Amir was a fighter pilot in the Israeli Air Force for eight years.