We are a new breed of marketing firm. We believe:
1. Marketing exists to support sales.
2. Marketing is data and technology driven.
3. Marketing has the same financial accountability as purchasing and operations.
Our practice is organized into the three key drivers of successful 21st century marketing:
MARKET ANALYSIS & PLANNING
Creating strategy can be quick and easy. We guide our clients through the following process in an absurdly short amount of time:
1) What are the trends in my industry?; 2) What's driving those trends?; 3) What are we currently doing about the trends?; 4) What are our competitors doing about the trends?; 5) What should we be doing about the trends to increase profits?
DISTRIBUTED MARKETING DRIVEN BY CONTENT
Distributed marketing is an emerging concept that can mean 'distributing the marketing work' or 'a platform that allows micro-targeted marketing driven locally'. Either way, content is king in distributed marketing because it's the #1 generator of new business. Wildly successful companies consistently put out new, useful content which compels a target audience to say "tell me more". Besides being compelling, content must be embedded with search engine code, which changes on a daily basis because search engine algorithms change daily to prevent gaming of the system. We are wildly creative and expert at creating SEO driven content in all types of media that can be found easily by your target market, even if they're scattered across hundreds of marketing channels.
CONVERSION
What's the point of spending money on marketing if it doesn't drive lead generation and conversion?
In its simplest description, conversion is making sure that clients and potential customers are guided through a series of pre-determined conviction-deepening steps that eventually lead to a specific outcome. The outcome could be turning over a well qualified lead to a sales person, an upsell, a registration or one of hundreds of actions that could lead to more sales and profits.