• Mike Harris, Principal

    Mike Harris marketing business consulting
  • ABOUT HCLLC

  • PROFILE

  • CONTACT

    615.881.0632
    info@harconllc.com

  • USE US TO…

    * Pinpoint new profits
    * Interpret market forces
    * Reach an audience
    * Get their attention
    * Convert prospects
    * Describe the customer
    * Describe the competition
    * Accelerate innovation
    * Enlighten investors
    * Untangle complexity
    * Frame up a challenge
    * Conceive new products
    * Interim marketing position
    * Part time marketing position
    * Cultivate new mindsets
    * Strategize a go-to-market
    * Create linkages
    * Complete due diligence
    * Form expansion strategies
    * Put growth pieces in place
    * Open international markets
    * Audit budgets and costs
    * Coach and encourage
    * Sort through job candidates

  • SKYPE

NAVIGATE

It’s all about the marketing tech….

A recent CMO survey shows technology at the top of improvement wish list for chief marketers. Well,cmo chief marketing officer survey duh.

The problem, as I see it, is that a lot of guys my age can’t tweet their way out of a wet paper bag. CMO average tenure is still at 23 months, where it’s been stuck since about the time CEOs starting demanding the same accountability from marketing as every other function in the company.

Will the problem resolve itself with the next generation of CMOs? The tech problem, yes, but there’s a whole new set of issues waiting in the wings.

A notable lack of strategy, intuition and people skills has been showing up for quite some time in Gen Y and later generations. Companies may be forced to make some tough CMO decisions in the not too distant future.

Enhanced by Zemanta

CEOs see improvement in 2012

2011 and 2012 signpostsVistage International survey of small and medium sized business CEOs shows confidence in economic growth improving. Not a full-on gung ho but decent stats. Worth reading.

CLICK HERE for CEO survey article.

Enhanced by Zemanta
Back to Top | Comments Off

Seth’s latest – A hundred little things

seth godin's blog

“This turns out to be the secret of just about every really successful enterprise.”

CLICK HERE

Enhanced by Zemanta
Back to Top | Comments Off

Management of change for 2012

Graphic of change process

Is your business stuck? Stalled? Mature? Declining?

You know you have to change things in 2012 but what is the management of change?

If the buck stops with you here’s a 4-step change model, created by McKinsey‘s Colin Price and Emily Lawson, that can help you lead change:

  1. Create a compelling change story. Hint: “We’re losing ground” isn’t one of them.
  2. Be the role model for the story. Do your employees see you ‘walking the walk’ or do you believe ‘talking the talk’ is your only responsibility for change?
  3. Reinforce the story. Systems, processes and incentives are powerful change reinforcement mechanisms.
  4. Build story capabilities. If your change involves creating new products you’d better have truly experienced experts on hand.

CLICK HERE to read the rest of the story.

Enhanced by Zemanta
Back to Top | Comments Off

SEARCH

Switch to our mobile site